Oxygen meets Hydrogen

It is common for Hydrogen and Oxygen to react together in the natural world, but in the business world too?Tiverton graphic design agency Oxygen Creative has been appointed to grow the brand for St. Keverne-based business, My Hydrogen. The Devon agency has created an e-commerce website and a suite of marketing literature for the Cornish company, promoting their innovative fuel-saving technology not only in the West Country but across the UK.“It was meant to be,” said Rory Lavers of My Hydrogen. “Oxygen works to the BS8555 standard for environmental management, which means they’re green and environmental in their thinking. My Hydrogen has the same values, helping car and lorry drivers reduce their fuel consumption and emissions.”My Hydrogen’s fuel saver can reduce drivers’ fuel bills by up to 40% and increase the vehicle’s performance – using just water! It is a small generator of hydrogen and oxygen gases which is installed under the bonnet of any internal combustion engine – be it a car, van or camper, boat or even the largest trucks. The gases are generated by electrolysis of distilled water and introduced into the air intake manifold of the engine where they are mixed with the incoming air. Introducing the hydrogen into the engine enhances flame velocity and enables the engine to operate with a leaner air to fuel ratio. This creates a significantly lower fuel consumption, dramatically increases horsepower and reduces exhaust emissions.“We’re delighted to be working with this new and exciting environmental product,” said Malcolm Buttel, director at Oxygen Creative. “The product could be a real South West success story, both in terms of business results and the environment.“We focus on helping businesses market themselves effectively while staying green. My Hydrogen now know that all their print is from sustainable sources using bio inks, and this reinforces their green credentials.”My Hydrogen sell their fuel saver online at www.myhydrogen.co.uk and will be exhibiting at London’s International Motor Show between July 23 and August 3.